The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality, moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.